Investors and boards want meaningful customer analysis, but companies can struggle with just producing accurate financial schedules like deferred revenue. Primed Analytics specializes in overcoming disparate unrefined data no matter your size:
Multiple channels and payment options, dynamic MRR, contract terms, returns, etc. quickly overwhelm most 3rd party analytic tools. At some point, all growing companies require their own data mart to wrangle disparate systems into a single source for financials and analysis. Starting now is not that expensive.
Reconciling financials across disparate systems isn't easy but we are expert at overcoming these issues and appling the revenue recognition business rules you require to produce all the schedules investors demand including revenue by customer and advanced cohort/churn analysis from clean financials, not questionable payment data.
Successful funding requires professional financial models based on reconciled numbers and a proper cohort analysis to contend with seasonality, churn, etc. We provide Fractional CFOs the data they need to build better models.
Your first customers didn't behave the same as your new customers. Cohorts are inherently different: from who and how they were acquired to product changes to service interactions. We're not just crunching numbers, we're searching for these differences.
It's never too early to be concerned with churn. In fact, the more you learn what makes your customers loyal the easier it is to acquire more like them, but it starts by accurately measuring churn and cohorts are the only way to do that.
Dashboards are better than long, tiring system generated reports but all dashboards aren't created equally. Expertly designed cohort dashboards let key decision makers answer their what-if questions on the fly. Can you do that today?
Analyzing your entire customer base can obscure how lifecycle affects customer behavior, but our analysts know how to find customer life stages that turn any simple cohort analysis into a waterfall of information.
We know how to find meaningful segments across your cohorts that can drive programs to increase engagement and lower churn. Geography, verticals, channels, demographics and most importantly, mined behavioral segments are just a few ways we deepen your customer knowledge.
Cohort Analysis by Year
This example shows cohort growth YTD and last twelve months.
Modeling Churn for Mitigation
Most growth companies spend most of their effort on acquisition when even a little work on retention will pay for itself.
One of a myriad ways to cut data
Cohorts are just the beginning. They can be furter cut by behavioral segments, geography, channels, products, etc.
13601 Preston Rd.
Suite W615
Dallas, TX 75240
info@primedanalytics.com
Phone: 682-308-0110